LEARN THE STORY BEHIND SEMICIRCLE CREATIVE & ITS FOUNDER
COLLABORATION &
TRANS FORMATION
MEET SHAY
I help fitness, health, and wellness professionals build brands and websites that elevate their business and attract the right clients. Whether you're just starting out, already running a studio (or two!), or launching an online platform, I create modern, strategy-driven sites that showcase your expertise and make a lasting impact.
I’ve been in the fitness industry for over a decade—teaching Pilates, cross-training, and working with professionals across multiple modalities—so I get what makes a wellness business thrive. Before diving into web design, I managed Pilates studios all over New York, handling everything from membership programs and client retention to staff training and social media. I also spent a few years in commercial real estate, which gave me serious business and operations know-how.
I design clean, minimalist websites that not only look good but convert. As a Squarespace Circle member, I stay on top of the latest trends to make sure your online presence is sleek, seamless, and optimized for success. Whether you're launching a studio, expanding your online platform, or refreshing your brand, I’ve got the experience to bring your vision to life.
A strong brand and a strategic website work together to guide, engage, and convert—let’s make it happen.
THE SEMICIRCLE
Why Semicircle? As a Pilates instructor, Semicircle has always been one of my favorite exercises—it’s dynamic, unexpected, and requires moving both above and below the Reformer carriage. A signature Classical Pilates movement, it challenges control, coordination, and precision as the body transitions fluidly between a lifted and lowered pelvis.
Just as Semicircle moves through both levels of the Reformer, I design both the frontend and backend of every website. I create beautiful, seamless designs on the surface while making sure the backend systems—SEO, integrations, and functionality—work flawlessly behind the scenes.
And the Creative? That part speaks for itself. Design isn’t just about function—it’s about crafting an experience that feels effortless, intuitive, and uniquely you. With strategy, aesthetics, and a deep understanding of the fitness and wellness world, I bring brands to life online in a way that moves just as beautifully as the body in motion.
A great Pilates exercise and a great website have a lot in common: they should be intentional, well-structured, and built for results. Semicircle Creative is all about designing websites that move as effortlessly as the body in motion.
Who I Am
✓ A web designer and brand strategist who understands the fitness and wellness world inside and out.
✓ Obsessed with clean, modern design and branding that’s as functional as it is beautiful.
✓ Big on details—because the backend systems, SEO, and strategy matter just as much as aesthetics.
✓ A collaborator, not just a designer. Your vision + my expertise = a brand and website that actually works for your business.
Who You Are
✓ A fitness, wellness, or service-based entrepreneur ready to show up online like the pro you are.
✓ Someone who values good branding and design and wants a business that looks polished and converts.
✓ Over the DIY struggle and ready for a strategic, done-for-you brand and website that feels seamless.
✓ Passionate about what you do—and ready for an online presence that reflects that.
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